Idea & concept

The Museum is the brand's new showcase, a project designed to invite visitors to an exciting interactive multimedia journey though ŠKODA AUTO history, using a 1,800 sqm exhibition area in historical production halls to feature vehicles, films, photographs, documents etc. Moreover, the Museum boasts a new multifunction conference centre called "Laurin & Klement Forum" and the VÁCLAV Café/Restaurant, a modern-furnished facility surrounded by a historical setting.  

 

"Tradition", "Evolution" and "Precision" in harmony

"Tradition, Evolution and Precision in Harmony" is the leitmotif of the whole Museum project, three worlds offering a host of experiences with special accent placed on "thrilling, educative and surprising". The presentation is a multimedia interactive car-and-stories cocktail mixed to offer a variety of options, from mere looking at cars and other exhibits to checking out photos, watching films, reading documents, etc. – flexibility is one of the key features of the new ŠKODA Museum.

History and stories like in a film

Each of our cars comes with an endless number of stories, both well-known ones and those that have never been told. Starring in a famous (Czech) movie, the Ferat was born in 1971, but was not meant to play in a film - named Škoda 110 Super Sport, the car was a sports-tuned, snow-white two-seater with a pop-out ramp holding six headlamps and pop-up doors, roof and windscreen. Boasting a timeless, dynamic design, this car indeed drew massive attention, but never made it as far as at least small-series production, only appearing on cinema screens in the Ferat Vampire movie (1981), painted black, with different headlamps and a few other minor adaptations.
"The baseline for success of any brand is whether or not it succeeds in real life," says ŠKODA AUTO Board. "In this respect, the history of ŠKODA is like a magic box that is full up to the lid, and we have chosen the best pieces to show the fascination that this brand brings about in the Czech Republic, as well as worldwide." Visitors have a chance to encounter a variety of stories and episodes, with employees, fan clubs, celebrities, politicians, children, rally drivers etc. playing the main roles.

Stories, anecdotes, event descriptions (some of which are a little bizarre) - the Museum "makers" fished in many waters, but all the stories have one thing in common: they demonstrate the unique bond between people and their ŠKODA cars. Whatever these stories are about, they happened with or even in ŠKODA cars.
One of the stories of 1957 describes Czech-American relationships influenced by ŠKODA: in 1957 a U.S.-based car importer sent the then Miss USA to Czechoslovakia for a photography session. The pictures were taken at the Prague Castle, in and around a ŠKODA Felicia, a "dream convertible" at that time. Featuring the young lady and the ŠKODA Felicia, the photos kicked off massive demand for the Felicia in the U.S. market right after they were released. The flirt with the biggest "enemy" did not last long, though: with 15,000 potential clients, only 408 were exported to the U.S.


Museum collection

The ŠKODA Museum collection contains about 340 items, primarily series-production passenger vehicles, rally cars, prototypes, tens of engines, four motorcycles and one bicycle - the bicycle, a Slavia of 1899, is the oldest exhibit. The first car produced by the company, the Voiturette, and the Ferat, a car that appeared in the Ferat Vampire movie, are part of the collection, too, and so is a fleet of 24 vehicles regularly appearing at car exhibitions (e.g. Techno-Classica Essen) and vintage car rallies (e.g. Sachsen Classic, Kitzbüheler Alpen Rally, Silvretta Classic, Oldtimer Bohemia Rally, etc.).

The vehicles are stored in a special depository to provide optimum storage conditions, . and the collection is gradually renovated, both by a special renovation department within the ŠKODA Museum any by third party contractors. The Museum places great emphasis on quality and historical authenticity in all renovation operations. One of the premises open to the public is a prototypes and sports cars depository situated in place of the former foundry.

Collection history

The ŠKODA Museum collection contains about 340 items, primarily series-production passenger vehicles, rally cars, prototypes, tens of engines, four motorcycles and one bicycle - the bicycle, a Slavia of 1899, is the oldest exhibit. The first car produced by the company, the Voiturette, and the Ferat, a car that appeared in the Ferat Vampire movie, are part of the collection, too, and so is a fleet of 24 vehicles regularly appearing at car exhibitions (e.g. Techno-Classica Essen) and vintage car rallies (e.g. Sachsen Classic, Kitzbüheler Alpen Rally, Silvretta Classic, Oldtimer Bohemia Rally, etc.).

The vehicles are stored in a special depository to provide optimum storage conditions, and the collection is gradually renovated, both by a special renovation department within the ŠKODA Museum any by third party contractors. The Museum places great emphasis on quality and historical authenticity in all renovation operations. One of the premises open to the public is a prototypes and sports cars depository situated in place of the former foundry.

Originally, the plan was to acquire further items for the collection mainly by taking prototypes and brand new vehicles directly from Production and by purchasing older vehicles from private owners, including trade-ins for new vehicles. After the merger with the Volkswagen Group the Museum started extending the collection with a growing number of vintage cars and, just like earlier on, with newly produced models.


Museum history

Collection first, museum later. Comprising two L&K motorcycles, six L&K passenger vehicles, one fire vehicle and one race car, the ŠKODA Museum's first collection was put together in the second half of the 1960s, and was installed, as a standing exhibition, at the Czech Friars Congregation in Mladá Boleslav. It was already then that the company planned to build an independent museum and identified several possible locations, including at the Mladá Boleslav Castle.

In the end, however, the "AUTOSALON ŠKODA - AZNP Museum of Technology" was opened in a new building built for that purpose (today's ŠKODA International Sales) - the official opening took place in 1975, on the occasion of the 1,000th anniversary of existence of Mladá Boleslav and the 80th anniversary of the company's founding. The then new exhibition to feature L&K and ŠKODA vehicles, photos, films and information describing the company's history and its motorsport achievements was visited by ca 20,000 people/year.

New museum in a new location

September 1995 saw the official opening of the ŠKODA Auto Museum in new premises, the oldest part of the factory (Třída Václava Klementa), on the occasion of the 100th anniversary of the company's founding. The Museum thus became a symbolic interface between the city and the production plant, with the ambition to hold a variety of educational, cultural and promotional programmes and make visitors familiar with the company's history, as well as the latest developments and visions.


Built at the turn of the 19th and 20th centuries, the original complex (that the company founders, Messrs Laurin and Klement, used as a factory) was reconstructed to meet the needs of the new Museum (including building a new renovation shop and moving in the company archive). One year later ŠKODA opened a new multi-function centre named Laurin & Klement Forum on the Museum site - the new facility is used for dealer conferences, presentations of planned new products to media and dealers, as well as classical and pop music concerts and theatre performances. The Museum premises also included a shop with automotive literature and gifts and the stylish "Rally Bar". The annual visitor turnout climbed to 120,000.

In 2012 the Museum underwent an extensive reconstruction involving both its interior and exterior, as well as the standing exhibition, and its name was changed to ŠKODA Museum.




Contacts

  ŠKODA Museum address:
Tř. Václava Klementa 294
293 60 Mladá Boleslav
 
  Visitor service:
Tel.: +420 326 8 31134
Tel.: +420 326 8 31135
Tel.: +420 326 8 31137
E-mail: muzeum@skoda-auto.cz